If you had any question about how frequently colleges discount their tuition, there is a recent New York Times article that shows the practice is growing with certain colleges: When Colleges Dangle Money to Lure Students Who Ignored Them.
The reality is that colleges are run like businesses. They are trying to maximize revenue. So, they are ready to offer discounts to keep their classes full and attract the right types of students to their school – the ones that make their school look more appealing to other students.
The Call for Clear Thinking
Smart parents and students need to approach college with their eyes open. It should be a smart financial decision and not just an emotional one. While we parents want to give our children the best that we can, it should not cause us to sink into debt or put our retirements on hold.
That is why I wrote my book, Never Pay Retail for College. There are lots of things families can do to be better prepared for the project called college. However, I understand that parents are very busy these days. That is why we did an audio version of the book as well!
College is one of the largest expenses a family faces. It is important that you do all that you can to choose the college that is the right academic and financial fit. Get in touch with us today to get the conversation started.